But I’m starting to get a little traffic. (And by a little, I mean little. Seriously. Not a lot.) I’m posting on Pinterest group boards, in Facebook groups, even a link party or two (still haven’t found one I like, though). I want this blog to expand. I want to get more traffic, more Facebook and Pinterest followers, more subscribers. I want to be able to do sponsored posts and actually make some money off of this… but they want you to have traffic.
So I went about setting up my subscription form. So. Many. Decisions. I had one at the bottom of my blog, but I wasn’t getting any subscriptions from that. So I started looking at pop-ups. Personally, I hate having to click through a subscription form before I even read the article. How do I know if I want to subscribe if I haven’t read what you’ve got? So pop-up upon entry doesn’t work. I also don’t like being interrupted while I read. I get enough interruptions from my kids. So a mid-post pop-up wouldn’t work for me. Then I found out about PopUpAlly, a free WordPress plugin. They do subscription pop-ups upon exit. If they notice you getting close to the Close Window or Close Tab X, a subscription form pops up. Much less intrusive. Now, I’m not sure how well that would work on mobile, but I’m giving it a try for now. We’ll see how it goes. PopUpAlly has the option for two popups with the free option. I may end up adding a severely time-delayed popup to make sure mobile subscribers get the option. We’ll see.
So I have a pop-up, but I needed an email address to associate with it. I thought I could use my gmail address… silly me. Anyway, I needed a mail service to manage the subscription list and send out confirmation emails. I looked through lots of sites, comparing pros and cons. Eventually, I decided on Campayn.com. It’s free for up to 500 contacts and up to 12,500 emails. Being that I have no subscribers and no emails, this will work well for now. Also, they detect if my emails are going into Spam folders, so they have better deliverability than MailChimp.
But Gmail, Yahoo, Hotmail, etc. don’t allow for commercial mail clients to send from those addresses. So I had to set up a new address from my own domain. Sounds scary, right? Not so much. I use HostGator, and once I logged in to my cpanel (control panel), setting up an email address wasn’t bad. I can also set up my Gmail to retrieve emails from my website’s email account, so I don’t have to worry about logging into my cpanel all the time. Nice. So now I have a professional looking email address to go with my fancy new emails.
If anyone signs up. Yeah, I’m talking to you.
Was it boring? Yeah. Would I rather be generating content? Totally. Did I need to do it. Of course.